Unbeautiful comes from the thought that you can be so much more than just ‘beautiful’ on the outside. Stop chasing the labels others define as ‘beautiful’ and just be you. You are unique - and that's what makes you the magic that you are.

Our goal at Unbeautiful is to empower women to feel great in their own skin ... everyday.

We hand pick every piece of jewellery. Just for you. Because you are beautiful just the way you are. And we think you deserve to celebrate that!